A global uplift
Babor
Babor
Challenge
The German skincare specialist Babor has grown organically over the years, leading to an increasingly confusing portfolio and distribution channels.
Challenge
The German skincare specialist Babor has grown organically over the years, leading to an increasingly confusing portfolio and distribution channels.
Ask
Find a way to bring the different brand worlds within the Babor portfolio together in a manifesto film which will be the fundament to roll out the new rebranding on a global level without losing the trust of the loyal consumers.
Ask
Find a way to bring the different brand worlds within the Babor portfolio together in a manifesto film which will be the fundament to roll out the new rebranding on a global level without losing the trust of the loyal consumers.
Challenge
The German skincare specialist Babor has grown organically over the years, leading to an increasingly confusing portfolio and distribution channels.
Ask
Find a way to bring the different brand worlds within the Babor portfolio together in a manifesto film which will be the fundament to roll out the new rebranding on a global level without losing the trust of the loyal consumers.
Idea
A brand universe was born, which hosts all brand worlds, incl. Doctor Babor, who live in symbiose which each other. This serves as the fundament for a balanced multi-channel expansion approach, globally.
Representing the brand’s values, heritage and visual distinctive presence per brand as key building blocks helped to make the premium skincare brand future proof.
Idea
A brand universe was born, which hosts all brand worlds, incl. Doctor Babor, who live in symbiose which each other. This serves as the fundament for a balanced multi-channel expansion approach, globally.
Representing the brand’s values, heritage and visual distinctive presence per brand as key building blocks helped to make the premium skincare brand future proof.
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