So delicious...
you can’t resist
Barilla
So delicious...
you can’t resist
Barilla
So delicious...
you can’t resist
Barilla
A recipe to success
What do you get when you combine a brand that's finger-licking good (Barilla), a top-notch ATL agency (LePub), and a crème de la crème social agency (Boomerang Agency)? A whole menu of delicious, globally tailored campaigns!
A recipe to success
What do you get when you combine a brand that's finger-licking good (Barilla), a top-notch ATL agency (LePub), and a crème de la crème social agency (Boomerang Agency)? A whole menu of delicious, globally tailored campaigns!
For various product launches, we were tasked with developing a layered social campaign to natively bring the big idea to life.
For various product launches, we were tasked with developing a layered social campaign to natively bring the big idea to life.
A recipe to success
What do you get when you combine a brand that's finger-licking good (Barilla), a top-notch ATL agency (LePub), and a crème de la crème social agency (Boomerang Agency)? A whole menu of delicious, globally tailored campaigns!
For various product launches, we were tasked with developing a layered social campaign to natively bring the big idea to life.
Protein+
For this product launch, we focused on a playful, platform-specific approach to show you how you can stay energized while overperforming, without sacrificing the taste you love.
Overperforming comes in many forms. To ensure that as many people as possible connect with our content,
we present a wide variety of perspectives and different situations where someone is handling a daily task or chore while trying to keep up with their family or social life.
Barilla wants to support you with... The pasta taste you love + a push of protein
Protein+
For this product launch, we focused on a playful, platform-specific approach to show you how you can stay energized while overperforming, without sacrificing the taste you love.
Overperforming comes in many forms. To ensure that as many people as possible
Protein+
For this product launch, we focused on a playful, platform-specific approach to show you how you can stay energized while overperforming, without sacrificing the taste you love.
Overperforming comes in many forms. To ensure that as many people as possible
connect with our content, we present a wide variety of perspectives and different situations where someone is handling a daily task or chore while trying to keep up with their family or social life.
Barilla wants to support you with... The pasta taste you love + a push of protein
connect with our content, we present a wide variety of perspectives and different situations where someone is handling a daily task or chore while trying to keep up with their family or social life.
Barilla wants to support you with... The pasta taste you love + a push of protein
Pesto per sempre
For the launch of this product line (including Genovese, Mozzarella di Buffala, and Ricotta e Noci), recipe videos played a key role in convincing Ready Sauce users who haven't considered pesto yet that it's worth trying.
The overall goal of the recipe content is to make it distinctly Barilla, give it a slightly more premium feel while keeping it social-media-friendly, and subtly connect it to the new Masterbrand strategy. This resulted in recipe videos that are... so creamy… you can't resist!
Pesto per sempre
For the launch of this product category (including Genovese, Mozzarella di Buffala, and Ricotta e Noci), recipe videos played a key role in convincing Ready Sauce users who haven't considered pesto yet that it's worth trying.
The overall goal of the recipe content is to make it more distinctly Barilla, give it a slightly more premium feel while keeping it social-media-friendly, and subtly connect it to the new Masterbrand strategy. This resulted in recipe videos that are... so creamy… you can’t resist.
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