Van AVG naar OMG

HelloFresh

Van AVG
naar OMG

HelloFresh

Van AVG naar OMG

HelloFresh

Verandering van menu doet eten

From creative messaging on delivery vans and boxes to radio commercials, TVC's, and localized social campaigns—there was a need to become more locally relevant become more locally relevant (and thus gain market share). It was essential to reposition HelloFresh and highlight the service's unique selling points more prominently to different target audiences.

Verandering van menu doet eten

From creative messaging on delivery vans and boxes to radio commercials, TVC's, and localized social campaigns—there was a need to become more locally relevant become more locally relevant (and thus gain market share). It was essential to reposition HelloFresh and highlight the service's unique selling points more prominently to different target audiences.

HelloBenelux!

Because the target audience is quite segmented (families with and without children, as well as empty nesters), various platform-specific campaigns were launched to increase brand awareness and demonstrate the benefits of the service, aiming to (re)convince consumers to try it themselves.

HelloBenelux!

Because the target audience is quite segmented (families with and without children, as well as empty nesters), various platform-specific campaigns were launched to increase brand awareness and demonstrate the benefits of the service, aiming to (re)convince consumers to try it themselves.

Verandering van menu doet eten

From creative messaging on delivery vans and boxes to radio commercials, TVC's, and localized social campaigns—there was a need to become more locally relevant become more locally relevant (and thus gain market share). It was essential to reposition HelloFresh and highlight the service's unique selling points more prominently to different target audiences.

HelloBenelux!

Because the target audience is quite segmented (families with and without children, as well as empty nesters), various platform-specific campaigns were launched to increase brand awareness and demonstrate the benefits of the service, aiming to (re)convince consumers to try it themselves.

Most relatable cooking video(s) ever

In our Testimonial campaign, we 'unlocked delicious possibilities' in response to the fact that an average family only has a handful of recipes in their weekly rotation, leading to a monotonous dinner experience.

Together with Jim Bakkum, a young parent himself, we tackled familiar challenges of getting back into the routine of healthy


eating after returning form vacation from vacation in September.

And last but not least, we offered a literal helping hand to ensure you always have what you need when you need it—whether in the kitchen or other parts of your life. Until eventually, it even starts to feel like your best friend. Weird, but… nice?

Most relatable cooking video(s) ever

In our Testimonial campaign, we 'unlocked delicious possibilities' in response to the fact that an average family only has a handful of recipes in their weekly rotation, leading to a monotonous dinner experience.

Together with Jim Bakkum, a young parent himself, we tackled familiar challenges of getting back into the routine of healthy eating

In our Testimonial campaign, we 'unlocked delicious possibilities' in response to the fact that an average family only has a handful of recipes in their weekly rotation, leading to a monotonous dinner experience.

Together with Jim Bakkum, a young parent himself, we tackled familiar challenges of getting back into the


after returning form vacation from vacation in September.

And last but not least, we offered a literal helping hand to ensure you always have what you need when you need it—whether in the kitchen or other parts of your life. Until eventually, it even starts to feel like your best friend. Weird, but… nice?

routine of healthy eating after returning form vacation from vacation in September.

And last but not least, we offered a literal helping hand to ensure you always have what you need when you need it—whether in the kitchen or other parts of your life. Until eventually, it even starts to feel like your best friend. Weird, but… nice?

Most relatable cooking video(s) ever

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