Ssst... lekker slapen Concertreeks

Zwitsal x Concertgebouworkest

Ssst... lekker slapen Concertreeks

Zwitsal x Concertgebouworkest

Ssst... lekker slapen Concertreeks

Zwitsal x Concertgebouworkest

All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?

All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?

Ask

How can Zwitsal help parents to create a mindful bed ritual to help them out? 

Ask

How can Zwitsal help parents to create a mindful bed ritual to help them out? 

All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?

Ask

How can Zwitsal help parents to create a mindful bed ritual to help them out? 

Idea

For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.

360 approach

The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.

Idea

For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.

Idea

For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.

360 approach

The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.

360 approach

The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.

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