Ssst... lekker slapen Concertreeks
Zwitsal x Concertgebouworkest
Ssst... lekker slapen Concertreeks
Zwitsal x Concertgebouworkest
Ssst... lekker slapen Concertreeks
Zwitsal x Concertgebouworkest
All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?
All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?
Ask
How can Zwitsal help parents to create a mindful bed ritual to help them out?
Ask
How can Zwitsal help parents to create a mindful bed ritual to help them out?
All parents struggle getting their little ones to fall asleep and get a good night's rest. This is all to clear when you look at the most Googled question by young parents: How do I get my baby to fall asleep?
Ask
How can Zwitsal help parents to create a mindful bed ritual to help them out?
Idea
For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.
360 approach
The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.





Idea
For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.
Idea
For centuries classical music has proven to have a calming effect on little ones (and their parents) making the search for a perfect partner facile: The Royal Concertgebouworkest. Known to many as the most profound orchestra in the world, Zwitsal knocked on their door and together they recorded a concert series full of international lullabies.
360 approach
The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.
360 approach
The campaign used cross-media communication, offering free lullabies on YouTube, Spotify, the website, and Google Assistant, promoted via Facebook, Instagram, and Pinterest. Zwitsal, in partnership with Kruidvat, activated the campaign both in-store and online, with a plush toy and QR code for lullabies included with purchases.



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